PENZEYS SPICES
Based on thorough market research, I've delved into Penzeys Spices' packaging and branding. The challenge lies in the core packaging lacking inspiration, while special collections sometimes appear overwhelming. Inconsistent logo use exacerbates the issue. Learning from premium competitors, we've learned that merging logo placement, typography, and color palette enhances both aesthetics and organization. Competitor analysis also highlights the importance of displaying the product within the packaging. With this insight, we've initiated a transformation. The new logo merges classical serif and copperplate, exuding a contemporary vintage vibe. This, coupled with a seamless color story, resonates with a natural essence.
UpWest
Packaging design for UpWest, a direct-to-consumer fashion and lifestyle brand inspired by the Northern Californian aesthetic. Brand dictates a sharply relaxed and positively natural lifestyle, with a passion for well being.
